Blogging can be a great way to make money.Not only does it allow you to flex your creative muscles.
But it also gives you a chance to generate cash on the side (or full-time).The best part: A TON of people make money from their blogs already.
That means you can use their proven methods to turn your blog into a money generating machine.
With so many bloggers out there, it’s hard to figure out how they did it.Luckily.
we’ve created this list of 23 bloggers who run successful blogs—and how you can too.
I have a major disclaimer before we begin:
I’ve worked with a few people on this list.In fact, I was personally responsible for setting annual.
Revenue goals and hitting those goals while I was the Senior Director of Growth and Product at I Will Teach You To Be Rich.In that case.
I’m extremely familiar with revenue totals and what drove that revenue.
Not to mention the affiliate commissions paid out to some of the people on this list.
Numbers that were shared in confidence after a few too many drinks, and second-hand rumors.
That I picked up along the way.I’ve got sad news: I’m not going to share any of that insider knowledge.
Sorry.I take the trust and confidence people have put in me very seriously. So I’m only going to be sharing revenue numbers that have been shared publicly.
There are some common rules of thumb for figuring out revenue, though. They’re not perfect rules but they do tend to get the right number of digits.
And after a while, you get a general sense of people’s revenue based on the size of their audience.
Keep reading to see what the big names in blogging have done, or check out the rest of our site to find tons more information on blogging, making money with a blog, and growing your audience.
Marie has been writing online for nearly 20 years now.
She also put in a lot of work into her YouTube channel.
Her content has a great reputation and her copy is world-class. I assume most of her revenue comes from infoproducts, particularly her flagship program B-School, which is sold out every time I check on it.
She’s an amazing person to study if you want to learn how to produce high-quality positive content.She’s also brilliant at balancing valuable content with going for the sale in an authentic way.
Steve Kamb — Nerd Fitness
The best part about Steve’s blog is how he’s using a broad, competitive category (fitness) but targeting.
A very specific audience (nerds). The fitness space is crazy competitive but by branding his entire business around fitness for nerds.
He clearly separates himself from that competition. Even in the most competitive categories.
There are still opportunities to target a niche with your blog and make real money with it.
— I Will Teach You To Be RichRamit Sethi is the author of NYT best seller I Will Teach You to Be Rich. His website of the same name delivers infoproducts (ebooks, online courses, webinars, etc) about personal finance, entrepreneurship, and personal development.Ramit is absolutely at the top of his game when it comes to infoproducts. This is a great site to follow and research if you’re considering monetizing your own blog with infoproducts.Make sure to sign up for his email list—you’ll start getting the launch funnels and you’ll be able to see how it all works.Products are available for purchase from the products page. That’s a great source for inspiration to see what an amazing infoproduct sales page looks like.
Amy Porterfield — Revenue = At least $2–3 million per year (maybe more)Amy’s about page states that she’s built a multi-million dollar business. That’s not hard to believe with more than 250,000 loyal email subscribers.
I’m assuming that the vast majority of her revenue is from her infoproducts, but it looks like she does some affiliate promotion too. Her affiliate page is pretty classy and well done. It’s a great example of how to promote products in an authentic and non-pushy way.She also has a podcast that she can use to draw in more customers as well as leverage podcasting ad revenue. This is a great example of using multiple revenue streams to great effect.
Jon Morrow — Smart Blogger
Revenue = Over $1.2 million per yearIn this post, Jon states that he’s doing over $100K per month in affiliate revenue.
which is pretty impressive. It’s not surprising, though, given that Smart Blogger has 300K subscribers and more than 4 million readers.
He also has several of infoproducts in the form of courses, ebooks, and videos available for purchase on his site. I bet these do about $30–50K per year on their own.
If you want a master class in offering value to your readers, SmartBlogger is a great place to start.I’m not sure what Jon’s email funnels look like but if he’s pushing launch funnels aggressively, he could easily have another few million in revenue from infoproducts on top of his affiliate revenue.
Darren Rowse — ProbloggerRevenue = My guess is about $10 million per year Problogger has been around since 2004.
That’s an eternity in online marketing. It’s one of the original “how to blog” blogs. Darren also owns Digital.
Photography School which has 8X as much traffic and revenue as Problogger.
Darren did do an income report on the first half of 2016. At that time, 46% of his revenue from both sites came from affiliates, 31% came from infoproducts, and the rest from a smattering of different categories.
Seth Godin — seths.
Blog Revenue = My guess is over $2 million per year Seth Godin had plenty of success before his blog: he’s written 18 books, built and sold a company to Yahoo, and then was a VP at Yahoo. And his blog has cemented him as the leading marketing thought leader. If you were trying to come up with an ideal example of a thought leader, you’d have a hard time finding a better example than Seth Godin.Seth’s blog is the original, longest-running, and possibly highest-value blog in marketing. He’s posted every day for like 20 years or something.
For a long time, he never monetized it—but he did use it to feature his books occasionally. More recently, he has done a few infoproducts including the altMBA and The Marketing Seminar. I went through The Marketing Seminar myself and quite a few people were in the community, so it sold well. Seth’s site says that over 5,000 people took the course in total. At $800 per sale, that’s about $4 million in total spread over several years. Plus all the revenue from altMBA.